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As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Combining expertise in music marketing, distribution, and social media with a publishing program featuring digital comics, prose, and a content development deal with USA Today, Arch Enemy offers an unorthodox approach to creating and promoting new content in a changing marketplace.
Arch Enemy’s marketing and distribution strategy is strongly informed by the music industry’s transition to a primarily digital distribution channel. “I went digital in 2003,” Percy Carey, Arch Enemy’s president (and a much acclaimed rapper) told PW, “I came from music so I have all this knowledge of the past that I am fortunate enough to be able to implement.” To expand readership, the company often includes free limited-edition digital music downloads with its comics releases. Its latest digital comic, The Big Bad Wolf, comes with a song from hip-hop artist Infinit Evol. READ THE REST HERE….